![]() If any questions arise related to the information contained in the translated website, please refer to the English version. Any discrepancies or differences created in the translation are not binding and have no legal effect for compliance or enforcement purposes. The web pages currently in English on the DMV website are the official and accurate source for the program information and services the DMV provides. The DMV is unable to guarantee the accuracy of any translation provided by Google™ Translate and is therefore not liable for any inaccurate information or changes in the formatting of the pages resulting from the use of the translation application tool. Google™ Translate is a free third-party service, which is not controlled by the DMV. DMA boundaries and DMA data contained herein are owned solely and exclusively by, and used. This translation application tool is provided for purposes of information and convenience only. 30, 637, DMA, Cedar Rapids-Waterloo-Iowa City & Dubuque, IA. People tuning in on the edge of one media market can receive content from other market areas.The Department of Motor Vehicles (DMV) website uses Google™ Translate to provide automatic translation of its web pages. When advertisers want to reach their target audience through TV and radio in a DMA territory, they pay attention to the timing of their ads to reach the right audience segments.Ī disadvantage of the DMA system is that market areas can overlap. Understanding media markets can help advertisers understand the size and competition on the market, the viability of attempts, costs, and demographics. In online marketing, internet service providers (ISPs) provide companies with data on a user’s geographic location through IP addresses.ĭMA data reports are also useful for marketing and advertising research, as they show information about the households within a DMA territory such as household population estimates. Originally a television advertising term, today marketers everywhere can use the DMA data for defining geographic areas. DMA is also referred to as “market area”. There are 210 distinct regions and each DMA has a 3-digit numeric code (e.g. DMA or Designated Market Area is an advertising term that stands for different regions in the United States divided into separate marketing areas. ![]()
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